Friday, November 18, 2011

Observations from NAEYC

The first week in November, I had the opportunity to exhibit PointScribe at the National Association for the Education of Young Children (NAEYC) annual conference in Orlando. If you have ever exhibited at a tradeshow, you know that after not much time, the conversations you have provide and confirm  information on your audience segments, perception of your product and the state of your industry overall.

Some things I learned at NAEYC:
  • Classroom teachers highly value the teaching of handwriting and the benefits it provides to students for fine motor and cognitive development. They are disheartened that so many schools are de-emphasizing or removing it from the curriculum. They themselves are seeking ways to keep it in the classroom for their own students. 
  • Attendee were surprised to learn that Handwriting Without Tears and PointScribe are NOT competitors---the two products work beautifully in concert, with PointScribe providing a valuable data collection and assessment function to the process of teaching handwriting. 
  • The concept of teaching handwriting on the computer continues to fascinate to people.  
  • The most surprising thing I observed:  The age at which educators feel it is appropriate to introduce handwriting varies wildly. We heard as many people say "I teach three year olds, they love learning to write!" as we heard "I teach five years olds and they are no where near ready for handwriting!"
I met many dedicated, interested educators at NAEYC and thank all for their interest and thoughtful conversation.

Tuesday, November 15, 2011

We've Dropped PointScribe Pricing for the Holidays

Allow us to show our
thanks (by) giving you
$200 Savings Per License
through the end of 2011.
Simply include a unit price of $295 on your purchase order
and have it in our offices by close of business 12/31/11.
Volume discounts do not apply. 

Happy Thanksgiving.
We are grateful for the enthusiasm and support of educators, therapists and parents for making PointScribe the method of choice for teaching handwriting in leading school districts across the country.
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